Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts
“How can my company use social media to bring out better innovation faster?” This is the key question that I explore in this book, which covers issues such as:
• What are the benefits of using social media for innovation efforts?
• What are the challenges and how can you overcome them?
• How can the different social media platforms help bring out better innovation faster?
• How should companies approach social media for this purpose?
• How can innovation leaders get a better understanding of social media and start maximizing the value of their virtual networks?
Social media has the potential to be a game changer for how companies innovate and companies need to pay full attention to the intersection of open innovation and social media if they want to out-innovate their competitors. This might be unchartered territory, but it is full of interesting opportunities.
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